If you aren't growing, you're dying: the importance of paid advertising

In the fast-paced world of business, the saying "if you aren't growing, you are dying" couldn't be more true. For local businesses, the stakes are higher, and the competition is fierce. The key to survival and success lies in effective marketing & advertising, but one burning question remains: Can you afford it?

Why Advertising Matters

Advertising is the lifeline that connects your business to potential customers. It's not just about putting your name out there; it's about building relationships, increasing brand awareness, driving sales/leads, nurturing past clients, and more. Without it, even the most exceptional products or services can go unnoticed. Remember, even loyal customers need a nudge. How many times have you switched brands?

Growth Requires Investment

Here are some things to think about:

• Monthly Commitment: To see real results, consistent investment is crucial. Can your business allocate a dedicated budget each month towards advertising without compromising other essential operations? Think about what you can comfortably commit to growing your brand.

• Long-Term Vision: Effective advertising isn't about quick fixes; it's about building a sustainable, long-term strategy that delivers continuous results. Are you ready to create a plan that evolves with your business and adapts to market changes?

Let's Do the Math Behind Paid Advertising

Determining if you can afford advertising starts with evaluating your finances and considering the potential returns:

1. Evaluate Your Current Budget: Take a close look at your monthly finances. Can you set aside a dedicated amount for advertising without straining other operations?

2. Consider the ROI: Successful advertising can significantly increase your revenue, often offsetting the initial investment. Think about the potential returns and how they can benefit your business.

Experts generally recommend that businesses allocate between 5% to 10% of their revenue to marketing efforts. This range can vary based on several factors, including the industry, business size, growth stage, and specific goals.

For example, a new business introducing a new product may need to allocate a much, much higher percentage to support brand awareness, customer acquisition, and market penetration during critical early stages.

We have clients with budgets as low as $150 / month. This number does not include our monthly management fee; however, we tailor a package specific to our clients needs.

Looking for print advertising and design? Hannah and Sara offer exceptional print advertising services, such as: post cards, flyers, booklets, etc. Reach out to us today!