// Case study · Family farm · Meta Ads

How a Family Farm Got 11.9x Back on Easter Tickets

One Easter ticket campaign on Facebook and Instagram, March to April 2026. Five ads, small bets, then the money moved to the one that sold.

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// What we didExplore each part of the project.

+Ticket tracking24 online orders, each tied to an ad
+Five ads, small betsFour got $34 between them
+Money on the winner$67 to the ad that sold 23

11.9xTicket sales per ad dollar, Mar–Apr 2026

Source: Meta Ads Manager, Mar–Apr 2026. Online ticket sales tracked by Meta.

// The questionField study · Family farm · Meta Ads

Can $100 in ads sell tickets to an Easter event?

// The setup · Easter 2026

1Easter event to fill

$101Ad budget

5Ads to test

Source: Meta Ads Manager, Mar–Apr 2026.

// The challenge

A small budget, a fixed date, and no time to waste money on the wrong ad.

// Our approach

If we tested small and moved the money to the ad that sold, $100 could sell real tickets.

// What we did

Small Bets, Then Back the Winner.

01// TrackTied every ticket order to its ad
24 orders, each tied to an ad
02// BuildFive ads, small bets
Four ads: $34 between them
03// ScalePut the money on the winner
$67 of $101 to the winner

// What we found

One ad did almost all the selling

Easter campaign: ticket orders by adTicket orders

See the numbers

Ad	Ticket orders	Ad spend
New Sales Ad	23	$66.87
Same ad, copy	0	$16.85
Easter egg video	0	$12.88
Bunny image	0	$2.43
Video	1	$1.74
Total	24	$100.77

Source: Meta Ads Manager, Easter Ticket Sales campaign, March to April 2026. Online ticket orders only, as attributed by Meta; tickets bought at the gate are not counted. Results vary and are not guaranteed.

96%Of ticket orders came from one of the five ads

// Small bets first

One Ad Out of Five Did the Selling.

The other four ads spent $34 between them and sold one order. Two-thirds of the budget went to the one that was selling.

Source: Meta Ads Manager, Easter Ticket Sales campaign, Mar–Apr 2026. 23 of 24 orders.

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// Field notes

By Hannah · 1 minute read

Why one ad won

Five ads ran. One sold 23 of the 24 ticket orders. Finding it early is what made $101 go that far.

Count tickets, not reach

Another ad on the same account that spring reached 32,500 people and sold 9 orders. The Easter ad reached far fewer and sold 23.

On a small budget, count what it sells.

Send people straight to the tickets

Across the year, the two short campaigns that pointed straight to the online ticket page did best: 11.9x back at Easter and 7.2x in pumpkin season. The bigger event campaigns returned 1x or less on tracked sales, though some of their tickets were likely bought at the gate, where Meta can’t see them.